Herb Lubalin (1918–1981) worked at Reiss Advertising and Sudler & Hennessey before starting his own firm. He designed logos and magazines, including Eros, Fact, and Avant Garde. An AIGA medalist, he spent the later part of his career working on U&lc. His archives are held at the Herb Lubalin Study Center at Cooper Union. Learn more about him here. Learn more about his types here.
Lubalin Graph
ITC Avant Garde
References
Russem, Michael. Postage Stamps by AIGA Medalists. Cambridge, MA: Kat Ran Press, 2013.